La Central

Client
La Central
Year
2006—2007

We based the identity for the bookshop La Central on Fusta (the Catalan word for wood), a digitalised letterpress typeface. Each shop is specialised in different sectors: La Central del Raval is speclialised in Literature, La Central del MACBA, inside Barcelona’s Museum of Contemporary Art, is specialised in Art, La Central del MHCB, inside the History Museum of the City of Barcelona, is specialised in History, etc. We used the Fusta typeface to create a series of patterns and textures made out of lists of authors, artists, or famous literary quotes for each of the different shops and used them across a vast array of promotional items such as t-shirts, bags, wrapping paper, signage, and other printed matter. See also Miscellaneous, Print