The theme for the FLE’06 design conferences was the globalised, cross-disciplinary, melting-pot nature of today’s graphic-design community. We based the campaign around the images of birds (a fitting visual metaphor for the theme of freely transcending traditional boundaries). The beauty of the birds is the focal point of the campaign, with type and colour pared down to let the illustrations shine. Each speaker in the conference is represented by a different bird on the posters and brochure, and the ornithological theme continues in every imaginable element of the conference, from programmes in the form of bird-watchers’ notebooks to recorded birdsongs introducing each of the speakers. See also Print, Identities and Posters.