Forum Laus Europe

ADG-FAD (Association of Graphic Designers)

Identity and communication campaign for a graphic design conference in Barcelona. The theme for FLE’06 was the globalised, cross-disciplinary, melting-pot nature of today’s graphic-design community: designers in London work for clients in New York, Berliners base themselves in Barcelona, illustrators write copy and photographers act as curators. We based the campaign around the images of birds (a fitting visual metaphor for the theme of freely transcending traditional boundaries). The beauty of the birds is the focal point of the campaign, with type and colour pared down to let the illustrations shine. Each speaker in the conference is represented by a different bird on the posters and brochure, and the ornithological theme continues in every imaginable element of the conference, from programmes in the form of bird-watchers’ notebooks to recorded birdsongs introducing each of the speakers and even a giant bird’s nest in which the speakers sit on stage. See also Catalogues, Posters, Print