You may have observed large screens or banners used for advertising. But have you ever wondered what they are called? Those are advertisements on billboards. These are big outdoor advertising platforms typically put on busy roadways or in high traffic locations to attract the most attention.
Billboards are typically used to push new products produced by a brand so that more people become aware of it. These are mainly used to increase brand awareness and communicate a company’s message to a bigger audience. So, if you want to market your company with eye-catching digital billboard designs, here are some ideas.
Keep the text large and readable
Because the billboards are intended for an outdoor setting and are placed in busy areas where they may be viewed from over 500 feet away, you must focus on making the content clearly accessible for people on the go.
You can achieve this by using huge letters with simple font designs that are easy and clear to read. And, because your target audience is always on the move, make sure to provide only the important data in a single idea that is easily understandable by your target audience.
More the simple, the better
A billboard’s major goal is to inform individuals about a brand who are constantly on the move. As a result, it is important to make the design as simple as possible in order to attract these mobile audiences. Everything, from the font to the wording to the images, should be simple yet appealing, expressing the vital brand message to the audience.
Try not to make the digital billboard too colourful, as this will overshadow the entire concept. Furthermore, ensure that your message does not fluctuate rapidly in seconds, as the audience may miss important details about your business.
The use of primary colours
If you want your digital billboard to stand out while simultaneously conveying essential information, employ the primary colours of red, blue, and green. For a better screen image, use contrasting colours and highly saturated tones.
Also, when working with colours, avoid using white backdrops since they may wash out your originality. On the other hand, colours should be used carefully because they might wash out the text and make it difficult to read the message.
Choose the ideal pictures
When creating a billboard advertisement, pay close attention to the photos you select. It is always better to enlarge small photographs rather than crop huge ones. Avoid using landscape or elaborate photos that will interfere with the overall appearance of your advertisement. One of the most important considerations is to select pictures that are consistent with your brand and match the message you are trying to present.
Furthermore, if you want your billboard to appear less congested, use no more than three images in your advertisement, like a logo image, a headline image, and one reference image.