FAD (Foster in Arts and Design)

FAD is composed of seven different associations, from the Design Association to the Architects Association. We were invited, amongst two other Catalan design studios, to present a pitch for the identity for FadFest, a week long celebration of seven different events: conferences, city tours, exhibitions, shops, party, studio visits and awards jointly organised by the seven FAD associations. We created a visual language based on the the classic Chinese tangram, which is composed with seven different pieces, as a metaphor for creativity, problem solving, spatial intelligence and imagination. The tangram was used to create visual metaphors communicating ideas and content at different stages of the campaign.With Grafica. See also Identities