Amadip EsmentInfolio

EnsaimadArt is a project whose centrepiece is Majorca’s most emblematic product, the ensaimada. Our aim was to celebrate the 50th anniversary of amadip.esment foundation and raise funds for them: all profits from the sale of the limited edition boxes and catalogue contribute to programmes aimed at improving the quality of life of people with intellectual disabilities. We invited 176 well-known artists, designers, photographers, illustrators and chefs to design a label for the octagonal boxes that ensaimadas are sold in. We asked them a simple but provocative question: Can a sticker have a positive effect on society? Featured here is a small selection. More info here, here and here. With Pablo Martín. Video by Borja Zausen. See also Identities.