BADC*ELONA

Client
Art Directors Club of Europe
Year
2006

The Art Directors Club of Europe asked us to develop a gift for the Jury members of the Annual Awards. We came up with the title: BADC*ELONA (a tongue-in-cheek play on the ADC*E name) and a guide of Barcelona recommending the best shops, hotels and restaurants in the city. A foldout poster shows tightly cropped images of bespoke Barcelona streets and shop signs, with the reverse side containing funny, witty, almost surreal short descriptions of each. We wrote the texts, took the pictures, and assembled the piece—quite literally—driving through Barcelona in a Vespa Primavera in a crazy 24-hour frenzy.