Spanish Advertising Annual

Client
Club de Creativos
Year
2011

This year the C de C awards have been divided into market segments and judged in two main categories: Ideas and Execution. We were called in to design an annual that would clearly reflect this new and pioneering idea. To reflect concept over execution and substance over style we reproduced the entries in the Ideas section using only hand-drawn versions of the work. Pencil sketches are still a staple of the process of developing concepts and pitches in everything from product and graphic design to classic advertising. Work must be judged by its content and not by its look. The entries in Execution are reproduced in full colour and using special printing techniques on coated paper to enhance the qualities of the work. Illustrations by Joan Chito and Llorenç P.B.