AGI BCN

Client
Alliance Graphique International
Year
2011

Series of posters based on the typographic modular system SuperVeloz, designed by Joan Trochut in the first half of the 20th century. Having borrowed from history, the challenge was to create our own visual language. We created a personalised ‘AGI BCN’ alphabet which would allow us to use a flexible system based on the initials of each speaker and guest. Each speaker was represented by a different set of initials. We pared down type and colour to let them shine, transforming the initials into the focal part of the campaign across a broad range of digital and printed matter. With Mario Eskenazi, Pablo Martín, Andreu Balius and Patrick Thomas (AGI Spain). See also Identities, Catalogues