Astrid Stavro
Principal

astrid Stavro

Astrid earned a BA (Hons) in Graphic Design at Central Saint Martins College of Art & Design, graduating with a First Class Certificate in the year 2000. This was followed by a Master of Arts at the Royal College of Art. She graduated with Distinction for her written dissertation on book cover design through the work of Andrezj Klimowski, Irene von Treskow and John McConnell. Her graduating degree project (later distributed worldwide by Miquelrius), the Art of the Grid Notepads and Shelving Units, brought her work to wider attention, being lauded by a host of design glitterati, earning column inches in both the design and mainstream media and winning countless awards worldwide. The notepads, who have been exhibited in museums across Europe and the United States, are now considered a design classic.

Astrid is a contributing editor of Elephant magazine, and writes for specialised journals including Elephant, Grafik, Creative Review and Étapes. She has been a visiting professor in editorial design at IDEP Superior School of Design (Barcelona) and lectures internationally. Her work has been widely published and exhibited and has received over one hundred creative awards. Astrid has been Jury member in several national and international design competitions including Laus and D&AD. She is co-founder of the publishing house Infolio, specialised in books on graphic design and the visual culture.

Astrid is a member of ISTD (International Society of Typographic Designers) and was elected a member of Alliance Graphique Internationale (AGI) in 2010.

Approach
Think more, design less

Graphic design is a visual language and ideas are at its core. Choices are arbitrary if they are not rooted in concepts. Our underlying principles are clarity, simplicity and commitment to finding unique, tailor-made solutions for each project in a conscious effort to avoid repetition and formulaic responses. Our approach is rigorous, we start with extensive research and analysis of the content. Craft and content should work together as a whole. The key is in the process. The dialogue. Asking the right questions and understanding the objectives. “To complicate is easy. To simplify is difficult.”—Bruno Munari. When appropriate, we like to spice things up with a splash of humour here and there.

The Studio
Think Small

Astrid Stavro Studio is an independent design consultancy established in Barcelona in 2004 and currently based in Majorca. The studio is consciously small: we work like design artisans, offering high-quality, hands-on solutions for a select range of clients. We have an international reputation for appropriate and discerning editorial design with a strong emphasis on clean, distinctive and considered typography. But we also enjoy working across various media: posters, visual identities and exhibition design, signage, print and packaging, web and event graphics. We often collaborate with other creative specialists such as photographers, writers and digital media experts, and are happy to build a team for a particular project.

The Studio is responsible for the design of the Guides of the Permanent Art Collection of the Reina Sofia Museum (Madrid), the creative direction of the International Music Competition Maria Canals, editorial design for a broad range of national and international publishers such as Grupo Planeta and Phaidon Press, exhibition graphics and catalogues for Palau Robert, the design of the Barcelona monthly guides for Turisme de Barcelona diverse design projects and event graphics for ADG-FAD and the Art Directors Club of Europe. For La Central bookshop and the publishing house Backlist, SAS has developed global communication projects. These range from corporate identities, promotions, book collection designs, displays, marketing, signage and applied graphics to PLV, merchandising, branding and web design. In addition to client-based work, the studio initiates and produces independent curatorial and publishing projects.

The People
Past and Present

Astrid Stavro
Creative Director
Born in Trieste, Italy, 1972
Central Saint Martins
2000–2003 (1st)
The Royal College of Art
2003–2005 (Distinction)

Maggy Villarroel
Designer
Born in Cochabamba, Bolivia, 1989
Escola Superior de Disseny
2008–2012

Past Designers (Permanent and Freelance) & Staff
Eduard Barcelón, Pau Casals, La Cuina (Inga Teixidó and Sandra Ametller), Marina Deulofeu, Ana Domínguez, Axel Durana, Cynthia Furrer, Gabriella Giampietro, Alicia Gómez, Emilia Hapka, A Young Kim, Ana Lacour, Mariona Maresma, Elin Mejergren, Marianne Noble, Virginia Pol, Pedro Ponciano, Anna Rodríguez, Peter Rossi, Richard Sarson, Joana Sarmento, Clara Taché, Jenny Chih-Chieh Teng, Rosanna Vitiello, Sharon Walsh, Makoto Yamada

Site Credits
Design: Astrid Stavro Studio
Programming: Rafa Sansó