Syzygy / Posters
Art Directors Club of Europe
2008
2008
Syzygy is a dramatic kind of eclipse (the alignment of 3 or more celestial objects). The campaign for the first ADCE conference plays on the fact that the ADCE awards were announced the day after the eclipse occurred. After the ‘darkness’ produced by the eclipse of three guest design & advertising stars, the real ‘stars’ - the winners of the ADCE awards - would shine the day after... To emphasize the concept of the eclipse (one object in front of the other), the Syzygy postcards and posters have a black vinyl glued in front of the star. In collaboration with Richard Sarson.