Forum Laus Europe / Poster
ADG-FAG
2006
2006
The graphic identity for the Forum Laus Europe is based on bird illustrations as a metaphor for the theme of the Forum: Frontiers. Each invited guest to the Forum is represented by a different bird. The ornithological concept is the base of the campaign and is applied throughout all the communication pieces: web, catalogue, posters, signage, press adverts, banners, postcards... The beauty of the birds is the focal point of the campaign, with type and colour pared down to let the illustrations shine.