1:1.618

Client
Graphic Design Walk
Year
2012

Poster created for the Graphic Design Walk exhibition held in London as part of the London Design Festival. The theme for the exhibition was “Proportion”. The formula for the Golden Section, also known as the Divine Proportion, is a : b = b : (a + b). This means that the smaller of two elements (such as the shorter side of a rectangle) relates to the larger element in the same way that the larger element relates to the two parts combined. In other words, side a is to side b as side b is to the sum of both sides. Expressed numerically, the ratio for the Golden Section is 1:1.618. The size of this poster uses this ratio (890 x 550 mm). Silk-screened on golden Chromolux paper.